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In a recent Forbes article, former VP of Strategic Communications at SAP, former Chief Communications Officer at Oracle, and current founder and president of Evans Strategic Communications LLC, Bob Evans, weighed in on the cloud wars between Amazon and Microsoft.
Evans broke down the 10 key elements of Microsoft’s progress and strategy in the words of Microsoft CEO Satya Nadella and CFO Amy Hood taken from their comments during Microsoft’s July 19 earnings call for its fiscal 2018 Q4.
Azure’s Ability to Scale Correctly on Demand is Added to its Plate
Azure’s Potential to Be the Go-to Computer
Azure’s Capacity to Handle Mission-Critical Workloads
Microsoft’s Friendly Path to the Cloud
Microsoft’s Friendly Path to the Cloud Through Microsoft 365
Microsoft’s Competitive Advantage
Microsoft’s Best-Kept Secret
Microsoft’s Dynamics 365 Aggressive Position
Microsoft’s S&P Leverage
Microsoft’s LinkedIn Acquisition
Although Microsoft is not unbeatable, their ability to provide just one source that gives IT cloud providers the capability of designing the best-imagined cloud experience for their customers gives them a leg-up on Amazon and all other competition. The fact that businesses can use the full suite of well-known Microsoft products in the cloud and combine their own cloud products and services under only one billing arrangement gives them the decisive advantage.
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